Pharma is terrible at bioscience but their understanding of human nature is extraordinary
The cartel knows exactly what buttons to push to get you to do what they want
I. Modeling of human behavior in the 1988 Presidential election
True story: in high school I dated the daughter of one of George H. W. Bush’s chief pollsters. This was in the late 1980s and Republican pollsters were decades ahead of Democratic pollsters in using quantitative methods and applied social sciences to win elections.
For the 1988 Presidential election this pollster dad (with the help of his daughter) developed a model to predict, in all 50 states, whether voters were more likely to make their selection based on the candidate (good leader, strong, honest, etc.) or based on policy questions (the economy, environment, taxes, etc.). The campaign then tailored messaging in each state based on which lever (appeals to the candidate or appeals to policy) was more likely to move voters.
Late in the campaign it got to the point where Republicans knew which messages were more likely to work for Democrats too — and they were baffled that the Dukakis campaign clung to messages that cost them votes (but Dukakis was flying blind because his pollsters were incompetent).
In the end, this Republican model of human behavior and human decision-making successfully predicted the outcomes in all 50 states and George H. W. Bush won the election in a landslide.
II. The 2000 Presidential election, Karl Rove, turnout via “anger points”
Karl Rove built his political consulting empire by doing direct mail for candidates in Texas. This was at a time when Democrat Ann Richards was still governor. Rove was a master at building mailing lists. And he figured out that targeting elected Democratic judges was the best way to mobilize the Republican base. Rove’s success in turning Texas red caught the attention of George W. Bush who brought Rove on to advise his 1994 and 1998 gubernatorial campaigns and subsequent presidential campaigns.
Rove’s great insight in 2000 was that independents did not matter nearly as much as mobilizing the Republican base. There were more votes to be had by increasing Republican turnout than trying to pander to low information independent voters (who actually do have party preferences, they just don’t tell them to pollsters).
Rove figured out proxies for likely Republican support — gun ownership obviously, but also things like owning an F-150 pickup truck and subscribing to Field & Stream. And so the campaign bought all of those lists. Then Rove figured out the “anger points” for each of these types of voters — on the theory that anger is what motivates candidate preference and turnout. Direct mail from the Republican Party targeted these different groups of Republican supporters with messages focused on their most likely anger points.
George W. Bush won two Presidential elections (2000 and 2004) by narrow margins using these strategies.
III. The 2016 Presidential election: HRC turns to Mark Penn, while Trump uses Cambridge Analytica
Mark Penn was the CEO of global PR giant Burson-Marsteller. He is credited with helping Bill Clinton get re-elected in 1996 (on a platform of “ending welfare as we know it” and “putting 100,000 cops on the streets”). So Hillary Clinton hired Mark Penn to shape her 2016 Presidential election strategy.
Penn is famous for micro-targeting. As outlined in his book, Microtrends, Penn basically sees the electorate as 75 different micro tribes. Penn is famous for coining the phrase, “soccer moms” but he has all sorts of different tribes beyond that including knitters, older dads, and “extreme commuters”. Penn did not mention it in the book, but the HRC campaign also focused heavily on race, gender, and sexual orientation in their get-out-the-vote strategy.
The HRC campaign was maddening because it had no unifying message. But that’s because the campaign did not believe in unifying messages — it believed in micro-targeting. The HRC campaign operated from the notion (not entirely different than Karl Rove) that if they could just mobilize each of these micro-tribes with individually tailored messages, they could surely defeat Trump.
The Trump campaign meanwhile turned to the British data mining company, Cambridge Analytica. Long before the election, Cambridge Analytica used a company called Qualtrics to design a 120 question survey that was deployed on Facebook. 300,000 people took the survey — and under the terms of service (that no one reads) signing up to take the survey gave Cambridge Analytica the right to download all of your Facebook data and the data from all of your friends on Facebook. Through the use of this survey tool, Cambridge Analytica harvested the complete Facebook data files on 87 million Americans. [Heaps of articles were later written on this.]
So while the HRC campaign thought that it was clever for targeting soccer moms differently than stay-at-home dads, the Trump campaign had thousands of data points on 87 million potential voters that they could use to target their messaging. The Trump campaign then took it several steps further. They embedded Facebook staff in their campaign to facilitate massive daily targeted ad buys. They then took the “anger points” strategy from Karl Rove and further weaponized it — now producing short video clips in connection with Benghazi, child sex trafficking, and pedophilia (generating anger was what mattered, the facts not so much). Hence the Pizzagate story was born and Trump was narrowly elected.
IV. The targeted messaging behind the iatrogenocide
Watching the iatrogenocide unfold all around us for the last three years it’s been striking to see friends, family, co-workers, and neighbors turned into mindless Pharma zombies.
But that’s because we are now in the midst of the most sophisticated targeted messaging campaign in human history. Think about what we are up against — the cartel consists of Pharma (the largest and most ruthless industry in the world), massive global public relations firms (that have gotten incredibly sophisticated), private intelligence agencies like Black Cube (former Mossad), a bunch of billionaires, and, if Mathew Crawford is correct, the Department of Defense/NSA/CIA. The data files that these agencies have on every American (and every person in the developed world) are unprecedented.
So for example, the cartel gets a Pro-mRNA message to:
• kids via Elmo and Sesame Street;
• women who get their news from Entertainment Tonight by targeting celebrities;
• dudes on the couch by targeting athletes; and
• social media addicts by buying off influencers (at up to $1500 a post).
But targeting goes well beyond that — the cartel has different strategies for targeting doctors, pharmacists, academics, people who watch the different cable news shows, different races, different classes, different sexes, and different age groups.
Furthermore, it seems that the cartel knows the exact message (leverage point, persuasion point) that will cause the person to take the action that the cartel desires (in this case, poisoning oneself with toxic mRNA).
In essence, the cartel has a giant Salesforce database on every American — with notes inside the file that explain exactly how you make decisions. Via the targeting that is possible on social media, the cartel can send exactly the right message at exactly the right time to get you to take that deadly shot.
Again, judging by their actions and the results, it seems to me that the cartel must have the most sophisticated map of human nature (human psychology, human behavior) ever developed. And that map, or model, is insightful, cynical, and incredibly effective.
Think about the friends, family, co-workers, and neighbors that you’ve lost to the glassy-eyed Pharma zombie stare:
• The cartel knew that fear turns off the regions of the brain that process rationality and so they flooded society with nonstop images of people dropping dead on the streets of Wuhan (it’s still not clear if those were real or not).
• The cartel knew that most bougiecrats would rather die of a heart attack than be excluded from mainstream society. So they encouraged everyone to post selfies of getting the shot to show that they belonged in the club and mercilessly punished the refuseniks by firing them from their jobs and barring them from social gatherings.
• The cartel knew that all of the gatekeepers could be bought off with the right financial incentives. So the cartel just straight up bought the media, science and medicine, and the political establishment.
It’s essential here to underscore CJ Hopkins’ brilliant point — when one participates in totalitarian systems — whether that is out of fear, a desire for belonging, or for financial reasons (or some combination of all 3) — one quickly comes to actually believe in the things one is doing. It’s not an act, it’s more than obedience, the bougie normies we are dealing with actually believe in the sacred duty of self-inflicted genocide. They cannot wait to get these shots and when the shots kill them they feel that they are dying in glorious battle for a cause greater than themselves.
V. Our alternative
When I was in my Ph.D. program, I dreamed of setting up a business to do Cambridge Analytica-style FB targeted ads — to educate people about the dangers of vaccines. The facts are on our side, the science is on our side, we just have to get the message out to more people who need to hear it. But the unfortunate fact now is that Facebook and the other social media giants will not allow us to even buy ads on their platforms (lots of organizations in the movement have tried, only to be turned away).
So on the one hand, the cartel has complete data files on all of us (all of our preferences, tendencies, friends, and likes/dislikes) and is able to use the full power of electronic media (TV, Google, radio, social media) to get targeted messages to people. On the other hand, the people who are right about the facts and the dangers of vaccines are censored and blacklisted from using these same tools.
It’s a miracle that we are still in this fight at all. Yet, over the last three years we have basically fought the cartel to a standstill and there are several indicators that the debate is tipping in our favor.
Over the last several years, the movement has built a thriving alternative media ecosystem — The Highwire and CHD.TV are our news channels, the various medical freedom Substack accounts are our newspapers and magazines, Tommey/Burrowes Productions and Mikki Willis (amongst others) produce stellar movies, and there is a vibrant medical freedom conference scene.
But most of us still have one foot in bougie normie land (FB, IG, Twitter, and TikTok), censorship corrals us into information silos (an echo chamber) that limit our reach, and the movement fights with two hands tied behind our back because most of the large medical freedom organizations are 501(c)(3) non-profits so they cannot use their big mailing lists to do politics.
Going forward it seems to me that we need to continue to cut ties with the mainstream — cancel cable altogether, delete social media, never ever enter the metaverse, and meet in person as often as possible (at churches, conferences, marches, and protests).
We need to keep building the medical freedom economy our hearts know is possible — businesses, schools, universities, and holistic health practices.
The medical freedom movement needs to have a come-to-Jesus conversation and start putting serious money into political organizing and campaigns.
I’m inclined to say that we need to keep reaching across the aisle, but I wonder if that is going to be less and less effective? The cartel is going to keep getting more skilled with their propaganda (even as the bodies pile up from their failed vaccines). So the better we get at speaking and living the truth, the more the chasm widens that separates us from the bougiecrats.
But as our movement grows and becomes the obviously better choice (because our side is happier and healthier than the mainstream) winning the 2024 Presidential election becomes a real possibility and then things might begin to change quickly.
I’m still chewing on this point though — is Pharma right in their cynical view of human nature? Or has Pharma just figured out one particular set of buttons — but a more principled/ethical movement such as ours could appeal to a different set of values/instincts/tendencies and generate much better outcomes for society? I have to believe in the latter possibility. But it’s still shocking that Pharma has been able to fool so many people for so long.
Thank you to everyone who has read my thesis — this week I surpassed 70,000 total downloads! 🧡
Blessings to the warriors! 🙌
Prayers for everyone working to stop the iatrogenocide! 🙏
Huzzah to everyone working to build the alternative economy our hearts know is possible! ✊
As always, I welcome any corrections.
In the comments, please let me know your thoughts.
THCV to the rescue? Can you use these techniques to market it?
How does the cartel send exactly the right message at exactly the right time to get you to take that deadly shot? While I didn't fall for it, 17 months ago I got that message while walking the dog at the park. Dunno how, though my cell phone was in my back pocket. It said I'd just get saline, and would then get a vax pass. Edward Bernays and Vannevar Bush must have been on the same team!
Can THC/weed (and NPR) be depopularized?
I find myself partly agreeing with the first half of your essay and agreeing 100% with the latter half. the 2020 election was stolen - full stop. I've done as much, if not more research on election integrity and all the evidence is out there - but you have to look of course. All the same tactics deployed to the naysayers of the vax were deployed against those who investigated election integrity. Therefore, while they do have immense personal data on all of us - they still needed multiple, coordinated efforts to rig either the voter, the machine, or the ballot processing - or a combination of all three to pull it off. As for social media and big tech. I engage as little as I can get away with. No FB, IG, Twitter, TikTok. No Google. Use Brave, DuckDuckGo (though need an alternative to them, just been lazy). My kids will not own a cell phone - and according to my daughter she's the only one in her class still without one. I don't care! They have control only if we give it to them and allow it. I often wonder what would happen if we all just quit social media one day - like everyone ditched their FB, Twitter and IG accounts all at once. A true walk-away campaign. It's not difficult! Then what would they do??